Released on: September 16, 2008, 4:47 am

Press Release Author: MEDHA SHARMA

Industry: Marketing

Press Release Summary: Information-based marketing is one of the most effective
techniques in getting targeted prospects to sites and converting them into buyers.
After all, those that go online are looking for content of some sort to help them
solve their problems.

Press Release Body: Information-based marketing is one of the most effective
techniques in getting targeted prospects to sites and converting them into buyers.
After all, those that go online are looking for content of some sort to help them
solve their problems.

It is no surprise that article marketing, whereby you submit articles to article
directories, to get your site noticed is gaining much popularity. There are many
tools that people can use to make the process of distributing their articles more
easily. Though these tools are invaluable in getting the content more exposure, this
is not enough.

In fact, you should first focus on getting your content right for article marketing.
It is not just the mere use of creative writing skills. Let us take a look at the
common mistakes made in the article content:

1. Failure to Educate. This happens when you become overly focused in selling your
website or product, without providing some useful information to the readers of your
article. In article writing, there are three key benefits why you are promoting
them; branding, lead generation and promotion. These form part of your optimization
efforts. But there is only one reason why you write an article, and that is to
inform your audience. If the article is not focused on this primary and most
important purpose, it will fail to achieve the three promotion benefits because no
one will be interested in reading them. Do the pre-sell through information sharing
and through your articles. And let the sales letter on your site do the hard sell.

2. Failing on Using Good Keywords. You may know already that your articles can help
you generate additional links back to your site. But do you know that you can get
more visitors and better search engine results by using good keywords? Just be sure
not to overdo them. Some authors are even using anchor texts which is also an
effective method. But it is important to know that majority of the directories are
not able to support the use of anchor text.

In addition, having the right keywords ensure that your articles get easily picked
up by webmasters looking for reprint content. Part of doing well in your article
marketing is having your articles picked up by publishers with a large number of
audience.

3. Failure to Promote Effectively. It is funny how some authors can even fail to
promote themselves properly in the content. You have authors that are overzealous in
selling their websites and products but there are also some that do not know how to
market themselves artfully in the content. Weaving your personal experiences in the
content is a great way to let readers think that you are an expert and know what you
are writing about. There is no blatant hard sell and you are viewed in a positive
light.

4. Failure to Consider the Needs of the Publisher. You can double the number of
sites you can submit to by writing articles that the directories want to share with
other people. All it takes is one publisher with a hundred thousand readers to
increase your potential audience overnight. Write the articles that publishers want
in their publications if you want your article marketing to work the most effective
way for you. This also means you have to obey the standard guidelines, spell checks
and do proper research and writing.

In the end, it is all really a matter of choice on your part. You can get some
exposure from the increased links back to your site. Or enjoy massive exposure from
a little more effort in making quality content.


Web Site: http://www.instant-marketing-articles.com

Contact Details: H.NO.2248/SECTOR 50-C, CHANDIGARH.
medhaarticles@gmail.com